The Vineyards Hall is a banquet hall located in Paw Paw, Michigan.  Weddings are the primary source of revenue for The Vineyards, but the hall is also available for anniversaries, family reunions, and other special events. Weddings may be held inside the facility, bringing simplicity to the wedding party by hosting the wedding and reception all in the same place.  The hall seats 200-250 guests and offers linen and utensil rental.  The hall differs from competitors by allowing guests to cater their own food.  

About the project

Scott Davis and Jake Davis have an existing hall that they rent out for all occasions. They have asked Western Michigan University to help them with: Competition Analysis, Market Research, Marketing Strategy, Branding and Operations.

Our team did research on the competition and formulated a SWOT analysis for each competitor. The marketing strategy was completed keeping in mind the modern ways to market a business. Finally, an operations section was compiled to show how the business is currently running.

My role

I designed the site for The Vineyards Hall, working closely with my team and Scott Davis and Jake Davis. I came up with concepts, user experience and layouts. I also conducted research on ways to improve their current marketing and branding issues.